A sample of production ML/AI projects from my time at eBay and Yahoo!.
eBay · GenAI
Personalized marketing copy
Fine-tuned open-source and proprietary LLMs to generate personalized marketing copy for campaigns.
- LLM fine-tuning
- Open-source & proprietary LLMs
eBay · GenAI
Listing title & description rewriting
Fine-tuned LLMs to rewrite item listing titles and descriptions on ebay.com to drive buyer engagement.
- LLM fine-tuning
- Content generation
eBay · GenAI
Shopping intent detection
Developed LLM-based solutions to detect users' shopping intent at scale.
eBay
Marketing communications optimization
Optimized the frequency and channel (email vs. push) of marketing communications to lift engagement without increasing unsubscribes.
- Reinforcement learning
- Email & push
eBay
Purchase intent & propensity
Inferred shoppers' purchase propensity from their activity to drive promotional marketing emails and product recommendations.
eBay
Churn & re-activation
Predicted which inactive users were likely to come back, so marketing could target re-engagement where it would pay off.
eBay
Measuring the impact of app releases
Estimated the causal effect of new app releases on user behavior, using large-scale longitudinal modeling of user activity.
Yahoo! Search
Entity detection & ranking
Science and technical lead on a platform that detected key phrases and named entities in news, mail, finance and sports content, with ML ranking, summarization and word-sense disambiguation.
Yahoo Labs
Click prediction for search ads
P(click) models for sponsored search ads, including large-scale data exploration, feature engineering and model verification.